The Lessons Learned Report: National Environmental Scan contains a comprehensive national review of publicly available information on COVID-19 and flu vaccine campaigns and messaging from March 2020–June 2023. This report was commissioned by the Association of Immunization Managers (AIM) and completed as part of the project REACH (Racial and Ethnic Approaches to Community Health) Lessons Learned and Promising Practices in the Field of Immunization from the COVID-19 Pandemic and is funded by the Centers for Disease Control (CDC) and Prevention of the U.S. Department of Health and Human Services (HHS).
Project Overview
Over the past three years, the focus of public health and immunization programs has been to slow and prevent the spread of COVID-19 and flu. To support these herculean efforts, private and public sector organizations encouraged vaccination in many ways. Oftentimes, outreach was created specifically for communities’ needs and unique circumstances. While outreach from immunization programs is a mainstay in public health, the global COVID-19 pandemic showed the need for new approaches and messaging. This need led to a coordinated campaign strategy to reach people most at risk for severe illness.
This report is a compilation of those national efforts. It documents:
- COVID-19 and flu vaccine campaigns and messaging efforts
- Lessons learned over the past three years
- Best practices to apply in the future
These examples will help public health and immunization program partners understand past efforts and best practices that can be applied in the future.
The REACH Lessons Learned report was supported by the Centers for Disease Control and Prevention (CDC) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $3,250,000 with 100 percent funding by the CDC. All iREACH resources are designed with accessibility in mind but might not be fully Section 508-compliant. The content of this report reflects the views of the author(s) and does not necessarily represent the official views of, nor an endorsement by, the CDC or the U.S. Government. If you need accommodations to use this resource, please contact [email protected]. For optimal accessibility, we recommend using the Google Chrome browser.