View a Mother’s Day animated social media video created by American Heart Association REACH partner, Immunize El Paso. The video increases interest in dual flu and COVID-19 vaccination ahead of family gatherings “because mom says so.” The paid ad is geared towards five zip codes in El Paso, TX, with the lowest vaccination rates, and was run on Snapchat and Facebook. AHA collaborated with a local organization, Moms on Board, to post the video five times.
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