The Washington State Department of Health Office of Immunization and Child Profile provided funding to external partners to support development of HPV immunization campaign messages targeting two at-risk subpopulations of adolescents and young adults
In 2015, New York State’s law changed to include a requirement for students entering grades 7 and 12 in NYS schools to be vaccinated against meningococcal disease. The immunization program needed to rapidly raise awareness of the new requirement among…
A mumps outbreak centered around a popular neighborhood lead the NYC immunization program to pursue a social media campaign after traditional outreach activities were not reaching the target population. Ad space was purchased on Facebook during the outbreak to increase…
Washington State hosted a social media awareness campaign encouraging hepatitis B immunization and testing starting with birth-dose vaccination. A hashtag (#BhepBfree) was created to attach to all messaging, and partners and supporters could include the hashtag as well. To increase…