To increase flu vaccination during the 2020-2021 flu season, DC used specific media outlets such as radio and social media. Part of DC’s media campaign for flu vaccination was images with the tagline “Spread Creativity, Not the Flu” and a video here.
DC: Spread Creativity, Not the Flu
Associated Files: Flu WP Ad
Locations: D.C.
Programmatic Areas: Adolescent Immunization, Adult Immunization, Communication, Influenza
Key Words: Adolescents, Communication, influenza, public awareness, social media, Young Adult