Community COVID Coalition Launches New Efforts to Reach Young Adults

AIM has joined the CDC Foundation’s Community COVID Coalition to build linkages between community-based organizations (CBOs) and their state’s immunization programs, and to facilitate dissemination of the new vaccine resources.

The Coalition’s new initiative is focused on supporting CBOs with using their social media platforms to reach 18- to 24-year-old young adults, and Black/African American and Latino populations ages 25 to 39.

The Coalition will provide communications support to this family of CBOs. This support will include researched and message-tested ads designed for Facebook platforms and technical assistance to help strengthen their communications capacity.