AIM is a CDC Foundation Community COVID Coalition Partner

AIM has become a CDC Foundation’s Community COVID Coalition partner. Starting in June 2020, the Community COVID Coalition focuses on behavioral change communication by researching and creating COVID-19 social media campaigns. The current focus is on partnering with community-based organizations (CBOs) to reach the not-yet-vaccinated with messages designed to move them along a continuum from vaccine hesitancy to vaccine acceptance. Target populations for the social media campaigns include all 18- to 24-year olds and Black/African Americans and Latino/as ages 25 to 39.